Robot Food

Eve:
- Field Work - Manchester


Robot Food:
- Branding & packaging
- Advertising
- Social media, tone of voice

Simplify & Amplify
Structure:
- work with client to identify brand values
- simplifying design to reflect the personality of the brand and the product
- add personality to a brand through a strapline, informal, friendly
- shout about the USP of the product
- have a tone of voice to add personality
- keep the design and memorable

Filling the gap:
- Electric Ink, tattoo care. Saw a gap in the market to produce a care kit for those with a recent tattoo
- Outcome design is contrasting to the other products on the market, this makes them stand out in the market
- Took the project from a simple project to a range of products
- Social media is really important to engage with the target audience
- Identify a consumer who is not being catered for
- Design for the consumer AND the category
- Introduce unexpected visual styles into a statement category

Key messages:
- See what everyone else is doing and do something different
- Kep messaging minimal
- Design for the audience


Google Design Sprint