Strengths
Completing this brief reflects my interest in identity based projects. This has also been informed by completing work that celebrates independent businesses. Completing this brief has allowed me to work on a live brief/pitch to a client. This has developed my understanding of reading a client provided brief. This is relevant to my practice as it also reflects the nature of many freelance projects I hope to complete in the future.
Weaknesses
A range of design directions were explored however I felt that the design quality was lacking. This could have been overcome by collaborating with an illustrator however it was a brief that I wanted to fully complete myself. This has helped identify that in my practice it is important to recognise when collaboration is needed and that I do not have to do everything myself.
Time Management
The short time scale of the brief gave sufficient time for research and development. Although more time could always be spent on developing an outcome, the quality and creativity of the outcome did not suffer because of this. The time-frame for the brief meant that the development process was fast paced development process. This tested my creative practice however helped developed a structure when producing a logo design. This is a process that I will be able to apply to future briefs.
Final Outcome
The final outcome represents the nature of the clients business. This brief helped develop presenting work to a client. Through discussions with the team at The Archipelago, the outcome was presented in a clean visual manor to ensure that the audience understand the submission as well as how it would appear when applied to print and digital media
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