The Elephant Room

The Elephant Room, Creative Agency. London.

Friends of the Elephant room.

Will de Groot will.degroot@theelephantroom.net @willdegroot
Shannie Mears shannie.mears@theelephantroom.net @shannieloves

- 'It's not about experience, it's about potential'

- Create the role that's right for you

- Work out what job is best for you through experiencing a range

- 'The best creatives are the ones who have an outside interest'  This comment wants me to work more on my psychology interests and explore how this can work within my creative practice

- Flamingo; brand consultancy. Field work abroad. Agencies that label themselves as brand consultancies or who demonstrate work that is informed by brand strategy are those that I may be interested in in relation to my psychology interests.   

- 'you have to be compassionate' 

- 'brands are taking on an activist role' 

- 'never assume that your audience is stupid'


Brand campaigns to look at that have failed:
- H&M product photography
- Dove
- Pepsi
- Lynx