The Pop Up Agency, London.
Solving briefs in 48hrs, globally.
The first briefs that they did were very open. They valued working on a range as this allowed the team to identify where their strengths are. This is something that I can relate with as throughout my time at university I have tried to experiment in a range of disciplines within design to find where my strengths and weaknesses are.
Finance: 1. Salary 2. Expenses 3. Savings
Their strengths lie within the creative process, not the actual design.
'We're just a reaction of our time' - The way that they work is informed by the society that we live in. Always consider this when working on a brief or a future idea.
Structure of how they work: Transparency > Reflection > Feedback
Check in:
- check in with a state of mind, feelings, aspirations for the day. the team do this daily to motivate and know where each other are. This is a technique that connects peers/colleagues as well as allowing for personal reflection
Creative principles:
1. Open mind
2. Collaboration
3. Focus
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