YCN - Greenall's Gin

Through completing the YCN Greenall's Gin competition brief it has taught me the importance of engaging with the target audience. Throughout this brief I received feedback and had discussions with the target audience. This influenced the overall outcome in response to the brief as well as the design. This therefore demonstrated to me the importance of completing a brief for the target audience as well as for the client. 

This competition brief has developed my skills in interpreting a brief and understanding what is being asked for. As a competition brief is different to a university written brief, I have been able to develop my existing skills and adapt them to understand and interpret the wording of the brief. This has given the me the confidence to complete similar briefs as well as feeling more confident in completing a brief sufficiently.