The target audience of the business is difficult to initially determine as it is something that will develop with the business. However, as we are branding ourselves as a 'gift and stationary' business then the target audience will primarily be buyers of stationary and gift products. More specifically this leads to those who support local businesses and who appreciate the handmade style of products. As each design will be slightly different due to the printing method, they will also attract an audience who prefer to buy unique and one off products.
As the products are going to be initially sold through Etsy, this will be the main target audience. From this the brand will hopefully develop. It is important to look at other Etsy businesses who are of a similar nature to Norwood Print to analyse their work/pricing/image/packaging. This will indicate how we can make our brand unique and as independent as possible.
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