Through having a growing interest in illustration and book making and from being requested to make cards and other stationery pieces for friends, I am in the process of starting a business with two photography peers. The experience for producing work for a client is something that we are becoming more and more used to and have discovered that a profit can be made from this. The production of the products to sell through Etsy will also allow me to practise my skills in traditional print and further learn how to engage with the business market and the target audience.
To research more into what's involved in starting a business and to determine whether the products would have a market, I aim to speak to other creatives (such as Donut Press and Cambridge Imprint) as well as researching local markets to attend.
Discussions have been had around the products that we are initially going to focus on. Through speaking to individuals who have started their own business, we have learnt that having a limit to how much stock we initially produce is important. This is due to determining whether there is a market for what we are producing, as well as being the beginning of starting an income. It is unnecessary to create hundreds of notebooks if only a handful are going to be sold!
The current aim is to produce hand printed and bound notebooks as well as a series of birthday and thank you cards. The business will then expand and adjust accordingly.
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