The idea behind this book came from Frank and Billy being asked to talk at their old college. For the talk, they presented some of their old student work alongside some of their more recent, professional work. This led them to finding conceptual, visual and attitude connections between the 'Then' and 'Now'. This gave the pair the idea to get others involved to do the same thing, as well as asking them more personal questions to add a personality behind the designers work. These questions were also asked twice, the first in reference to when they were students and the second, as the professions they are now.
The overall design of the publication is modern and follows some of the current trends that are being seen in recent editorial design. The use of a grid is evident throughout each page of the publication, having a consistent layout that works with the varied quantities of text. The overall content is engaging and the questions are mostly answered with passion and insight. On the other hand, the responses do vary, with some giving an indepth answer to the main question 'Do you like this project?' whereas others may simply give a two to three word response. This evidently depends on the individual answering and reflects their personality. Evidencing the personality of each creative featured is one of the aims of the publication, this is especially done through the first few pages where more personal questions are answered which can be seen in the first image below.
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