Buttercrumble - Response

- Where did the name Buttercrumble come from? (The name makes me smile and think of shortbread!)


The tasty name, Buttercrumble was born out of two nicknames: Butterscones and Abblecrumble. When Chloe and I decided to join forces, we blended our names to Buttercrumble. It reflects our friendly and fun approach to design. Sweetness is our weakness!
- What has been the hardest moment with starting your own business?

Having the courage! If you want to start your own business, you have to have the willingness to be afraid, but proceed anyway. You know you have succeeded when you can wake up each day with a smile on your face about the exciting challenges ahead. 

-  What are your goals for the future?
We'd love to continue to grow creatively and become involved in more projects based around our core values: collaboration, foundations and smiles. Ambient design is definitely something that we are intrigued by and would be bowled over to have the opportunity to work on larger murals. 

- Do you have any advice for a nearing graduate following in a similar path to you? (maybe what you would tell your younger self about or the advice you would give them)
We would tell ourselves to talk more to others. We were both shy children and still are introverted characters! We learned the hard way that if you don't speak up when it is needed, you will miss your opportunity. Never be afraid to discuss what's important to you and what you'd love to achieve. You never know who might be listening...

The responses received to the questions from Abigail are very personal and inspirational. They also demonstrate the positivity that the two sisters have for their profession. Due to the format that the questions were asked (through email) there has been no area to extend on any of the answers given. This is something to learn from in the future however due to the busy schedule of Buttercrumble at the moment, it would have been difficult to find an appropriate time to engage in an indepth conversation.
As well as the responses that Abigail gave, she has also encouraged me to create a proposal to send to the Independent Leeds, which she is happy to look over and help me with. This will hopefully be an alternative way of contacting IL and engaging in conversation with them.  

How did you get involved with the Independent Leeds?
Independent Leeds was a fabulous opportunity that we actually received through recommendation! This is why I would really recommend networking. Talk to as many people as you can about what you do. Even if they don't need your help, further down the line, they might do or they may know someone who needs your skills. If you'd like to be involved in more magazine projects, I'd recommend creating a proposal for a feature which you could submit to them which they may be interested in making the emphasis around the illustration.

How do you find the balance of doing graphic design and illustration together?
It is totally possible be both a graphic designer and an illustrator too. Even though we studied as graphic designers and on our course there was a lot of corporate branding and advertising, you can bring your illustration skills to use. You actually have a benefit over other illustrators because you know how to use typography and layout.