Brief 10. Evaluation

Strengths 
The collaborative process meant that there were a number of explored ideas and creativity to apply in the development process. My role primarily focused on the research and presentation of the work which is where my strengths lie. This benefited the progression of the brief. Working with creative who have different strengths than myself allowed for peer teaching as well as being able to work in areas that best suit my practice. Working alongside a professional has also developed my skills in communication and allowed for the brief to be experimented in directions that would not have been considered otherwise.  

Weaknesses
There were times throughout the completion of this brief when it felt like there was a hierarchy in the opinion of some of the members of the group. This meant that there were decisions made that all members did not agree with. The process of working with Daniel from Peter & Paul also challenged the completion of the brief. Communication with Daniel via email meant that many feedback comments were misinterpreted and caused stress and confusion in the development process. However, this highlighted the importance of face to face communication.


Time Management
Due to the multiple deadlines involved in this brief, a shared calendar allowed for each member of the group to agree on an appropriate plan for the completion of the brief. Each of the deadlines set by Daniel were met however waiting for feedback delayed the progression of the outcomes. This has taught me to factor in time for feedback from a 'client' figure and to clarify any concerns immediately. 


Final Outcome
The final outcomes were presented to the Senior Management Team of Leeds Arts University. Presenting in-front of a group that I am not familiar with is something that would typically make me nervous. However, from practicing the presentation and presenting with the group ensured that this feeling did not effect the delivery. 

The outcomes followed certain colour trends as well as offering an alternative direction for the identity for the End Of Year Show.