The brief: Produce a business card for Kristina Sergeeva, a documentary photographer. The outcome will be used primarily used at the Paris Photo event.
Through the brief, Sergeeva had a high creative input in to the design decisions made. Although this is important for a client to ensure they gain the outcome that best reflects themselves, I felt that my creativity was not as important in this process. Completing this brief felt more like a task as there was limited creative freedom. Due to the very specific requirements and feedback by Sergeeva, there was no openness to exploring a variety of options.
This brief has provided me with an insight into what it is like completing a project for a client. It has demonstrated the importance of communication as well as the hinderance that a high level of input can have on the brief exploration. I have also been able progress my skills when working to a tight deadline as this brief was completed and the outcome delivered to the client within two weeks.
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